Pier Smulders

Digital & E-Commerce Director

Pier Smulders is a global business and trade executive with experience across free trade zones, cross-border e-commerce, logistics, and digital payments. He spent eight years with Alibaba Group as Managing Director for Australia, New Zealand and the Pacific, leading strategy and partnerships across B2C and B2B commerce, cloud services, and digital trade. His work included exploring FTZ development models in New Zealand and Australia, and supporting market expansion and investment initiatives across Asia, the Pacific, and the Middle East. Earlier in his career, he was CEO of Star Media in New Zealand and worked as a management consultant at Booz Allen & Hamilton. Pier holds a BA from Brown University and an MBA from Harvard Business School.